The Dirt March

Hello, and welcome back to The Dirt.

We want to take a moment and say

Happy International Woman's Day

To all the women/trans/femme/non-binary folks that help make the bike community better we thank you!

And a special thanks to those in our race division, our company, and our store.

The 2025 Norco Race Division team is the only top 15 trade team to have an equal split of men and women on the roster—an unprecedented move in elite downhill racing. More than that though, this milestone for Norco is about bringing together three young women who are a huge inspiration to each other, and other riders.

Here at Norco North Shore we like to think of ourselves as the retail division of Norco. Here to serve our community where it all began.

If you don't know our story, allow us to fill you in...

Norco began as Northern Cycle Industries in 1964 – in a chicken coop in Burnaby - and those grassroots have kept us connected to what matters most ever since.

The inspiration we get from the mountains right outside our door ensures that dirt finds its way into every Norco design. We've been designing and testing bikes in the backwoods of BC since the inception of the sport.